Privacy Policy

UpForward.life (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal and health-related information. This Privacy Policy describes how we collect, use, and protect your information when you visit or use our website, https://upforward.life (the “Site”). While we are not a healthcare provider, and therefore not a Covered Entity under HIPAA, we work with licensed therapists, coaches, and mental health professionals who are.

1. Who We Are

UpForward.life is a referral and matching service. We are not a medical provider, therapist, psychologist, or coach. We do not provide therapy, counseling, or medical advice. Our role is to help you connect with qualified, independent professionals who may provide those services directly. Any services you receive from a provider will be subject to their own privacy and HIPAA policies.

2. Information We Collect

We collect the following information when you use our site or services:

Information You Provide Voluntarily:

  • Name, email, and phone number
  • City or state
  • Preferences for therapist or coach (e.g., gender, specialty, issue type)
  • Health-related concerns or life challenges (if you choose to share them)
  • Any other information you choose to include in a form or message

Automatically Collected Information:

  • IP address and browser type
  • Device information and operating system
  • Referring URL, pages viewed, and time spent on the site
  • Cookies and usage analytics

3. HIPAA Disclaimer

Because UpForward.life is not a healthcare provider and does not store or transmit medical records, we are not directly subject to HIPAA.

However, we take privacy seriously and protect your data using industry-standard safeguards. Any health-related information you voluntarily share with us is used solely to refer you to a licensed professional. If you are matched with a therapist or provider, your relationship with them is governed by their own HIPAA-compliant privacy practices.

We recommend that you review their privacy policies before engaging in services.

4. How We Use Your Information

We use the information you provide to:

  • Match you with a therapist, coach, or provider in our network
  • Respond to your inquiries
  • Improve our website and referral process
  • Monitor performance and prevent abuse or misuse
  • Comply with legal requirements

We do not sell, rent, or trade your personal information to third parties.

5. When We Share Information

We may share your information only in the following limited situations:

  • With your consent to connect you with a professional
  • With providers in our network to facilitate a potential match
  • With third-party services (e.g., website hosting or analytics), under strict confidentiality
  • As required by law, to comply with subpoenas, court orders, or government requests

6. Data Security

We use technical and organizational measures such as encryption, secure servers, and limited-access protocols to protect the information you share with us. While we strive to protect your privacy, no method of transmission is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

You may:

  • Request a copy of your personal data
  • Ask us to delete your information
  • Request that we stop sharing your data
  • Contact us with any concerns about your privacy

We will respond promptly to all data-related requests. Please email info@upforward.life.

8. Data Retention

We retain your information only as long as necessary to fulfill the purposes for which it was collected, unless longer retention is required by law. You may request deletion of your information at any time.

9. Third-Party Websites

Our website may include links to external sites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies before providing any personal information.

10. Children’s Privacy

This site is not intended for users under 18. We do not knowingly collect personal information from minors. If we become aware that a child has submitted information, we will delete it immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy regularly.

12. Contact Us

If you have any questions or wish to exercise your rights, please contact us:

UpForward.life
Email: info@upforward.life
Website: https://upforward.life